High-Tech Hair Consultations

May 9th, 2012

I wanted to post this article because this innovative idea really struck me as the wave of the future in hair consultations. My friend, Patrick McIvor, Artistic Director for Matrix, shares a few tips for using the internet and some digital tools to really pull in clients during a consult. By giving them a clear picture of what their hair could look like, according to their desires and the vision of the stylist, clients can truly see a reflection of their most beautiful self. Read on for more…

McIvor’s Tips
A digital consultation is heightened because the conversation stays focused on the salon guest and current trends, not a dated celebrity photo they’ve been clutching for months. In a digital consultation, the Internet is accessed to search current pictures of celebrities and trends instantaneously! Even from events as current as the night before – red carpets from the Oscars, Emmy’s, Teen Choice Awards, and more are at your fingertips.

Pictures of guests can also be imported into a drawing program, I like Adobe Ideas, but there are free apps like Doodle Buddy and Sketch Pad that can also be used. With very limited art skills and your finger, you can show the guest how much shorter their cut will be, add a few highlights with the flick of a finger and turn words into a preview of their new look. I love this because it more interactive and it’s all about the guest. Many times consultations turn into discussions about why the guest’s hair is not suitable for the look in the picture they brought in, in a digital consultation, we can stay positive and show the client all the very cool things we can do with their hair.

Stylists can contact their Matrix Distributors to learn more technology tips from McIvor via his classes; “Taking Back The Social Network with Patrick McIvor” (1-1.5 hour experience), “Taking Back The Social Network, Building Your Business” (full day) and “Taking Back The Social Network, Building Your Brand” (full day). For private consultations, email patrickm_colorstudio@mac.com.

Patrick M
Patrick McIvor

How to Dip-Dye Your Hair

May 7th, 2012

May, 2012 (New York, NY) – Dip Dying is the new Ombré – Gwyneth Paltrow, Ashlee Simpson, Jamie King, Lauren Conrad, Katy Perry, (and many more) are having fun with the trend that can be bright and exciting or subtle and unexpected. Patrick McIvor, Matrix Artistic Director, gives tips on how to do it.

“This is a trend that can be extreme like Katy Perry and Nicki Minaj with pinks, greens, blues and purples, or more understated like Gwyneth Paltrow and Ashlee Simpson with variations of more natural tones,” explains McIvor.

Dip Dye Technique1. Section hair and visually select the hair to Dip Dye, clip the rest up.

2. Divide section as needed, apply Matrix SOCOLOR Permanent Cream Color, SoRed, HD Color Technology Reds or Matrix V-Light De-Dusted Lightener depending on final color desired, to the bottom 3-5 inches of hair (depending on desired effect) and wrap in foil.

3. Continue working in fine sub-sections through selected sections until finished.

4. Remove foils once desired lightness is achieved with Matrix V-Light or the color has been fully processed, rinse, shampoo and condition with Matrix Biolage colorcarethérapie.

5. If lightened first with Matrix V-Lights, tone or glaze with Matrix Color.Sync Seamless Crème Demi-Color or Logics Imprint Demi-Permanent Haircolor (in desired color) and let process.

6. Rinse, shampoo, condition and style.

The result is color dipped ends…and the best part is, there’s no need for retouches! They can be grown out or refreshed as needed.

Brow Power-The Perfect Arch

January 26th, 2012

One of my favorite things to do in the salon is brow waxing and shaping. I love the instant transormation it brings and the way it opens up a woman’s eyes. It’s a mystery to me why some women refuse to even try it. If they only knew how much better they could look in just 10 minutes!

Boom Boom Brow Bar

For those of you who do maintain your brows, do you have the perfect arch? My friend Boom Boom (http://www.boomboombrowbar.com/) in NYC shares a quick and easy way to figure out if you do. “The best brows have a slight arch, to find, hold a brush parallel to the outside edge of the colored part of the eye (the iris), she says. Where the brush meets the brow is where the highest part of the arch should be.” Tip: Brush brows up with a clean mascara wand, brow brush or toothbrush, it gives a clearer picture of the situation! Leave no stragglers behind!
I’m also a big fan of brow powder. In fact, I never leave the house without a quick application of Brow Boostier powder (Retail Price: $20.00, including brush.) It’s easier to do than you think and it really helps to frame your face and make the eyes pop!
-RV

#1 Secret to Anti-Aging Revealed

January 25th, 2012

Well, my dear readers, in this climate of overwhelming information technology these days we have become bombarded with theories and studies, as well as advertising, on all things anti-aging. It’s the same schlock over and over again, i.e. wear sunscreen, stop smoking, drink enough water, buy this cream, etc.
Alright I get it, stop badgering me as if the absolute worst thing in the world is to start looking my age! What does that really mean anyway? I heard a local newcaster today describe Demi Moore as “turning the geriatric corner.” Really? Another less judgemental person might describe her as redefining what it means to look great past 40. For those of us who don’t have her kind of money to maintain our youthful appearance, that’s a pretty hard blow considering we’re trying everything out there within our limits to also stay younger looking longer. What hope is there for the rest of us?
Let me ease your minds and facial expressions that may cause even more premature wrinkling, by giving you the #1 way to maintain your youthful appearance–drum roll please–the secret is altering your own point of view.
If you think of Sophia Loren, she is undeniably gorgeous at 77, despite the obvious signs that she is no longer in her 20’s. Why is she so young looking (gasp, for her age!) you ask? Because she still thinks of herself as one of the most sexy women on the planet. Imagine if we all could do the same. Imagine yourself looking in the mirror, knowing you take very good care of yourself and live a healthy life, and you think you’re a knockout. Chances are, everyone else will think you are too. The truth is, age catches up to the best of us no matter what we do, so why not embrace it?
A cold, hard fact about our skin is that it inevitably gets thinner over time and the texture is just not the same as it is in our younger years. An esthetically trained eye can always tell how old you are even if you look younger than your actual age. So let’s stop playing this game that we can DEFY AGING, that’s a futile and ridiculous attempt at the impossible. Instead, we can maintain the standards of good skin health, and glide through our golden years perceiving ourselves as beautiful as we ever were because we’re still alive and kicking.
-RV

Bling in the New Year!

January 4th, 2012

I can’t think of a better way to celebrate the New Year than to gift yourself with a beautiful crystal flat iron. Every girl needs something special to help them keep their New Year’s resolution and this blinged-out beauty will make you sparkle all year long!

Corioliss Styling Tool

The Limited Edition Mini Crystal showcases a new vision in high performance Styling. Corioliss styling tools are the choice of award winning international stylists, high profile runway, celebrity, film and television stylists and their A list clients. Each Mini Crystal manifests a poetic meld of precision and brilliance. The professional titanium plates glides effortlessly through the hair for silky smooth, soft and shiny results.

• Titanium Plates
• Far Infrared Technology
• 410°F
• Negative Ion
• Dual Voltage

Click here to order yours today http://www.corioliss.com/