I wanted to post this article because this innovative idea really struck me as the wave of the future in hair consultations. My friend, Patrick McIvor, Artistic Director for Matrix, shares a few tips for using the internet and some digital tools to really pull in clients during a consult. By giving them a clear picture of what their hair could look like, according to their desires and the vision of the stylist, clients can truly see a reflection of their most beautiful self. Read on for more…
McIvor’s Tips
A digital consultation is heightened because the conversation stays focused on the salon guest and current trends, not a dated celebrity photo they’ve been clutching for months. In a digital consultation, the Internet is accessed to search current pictures of celebrities and trends instantaneously! Even from events as current as the night before – red carpets from the Oscars, Emmy’s, Teen Choice Awards, and more are at your fingertips.
Pictures of guests can also be imported into a drawing program, I like Adobe Ideas, but there are free apps like Doodle Buddy and Sketch Pad that can also be used. With very limited art skills and your finger, you can show the guest how much shorter their cut will be, add a few highlights with the flick of a finger and turn words into a preview of their new look. I love this because it more interactive and it’s all about the guest. Many times consultations turn into discussions about why the guest’s hair is not suitable for the look in the picture they brought in, in a digital consultation, we can stay positive and show the client all the very cool things we can do with their hair.
Stylists can contact their Matrix Distributors to learn more technology tips from McIvor via his classes; “Taking Back The Social Network with Patrick McIvor” (1-1.5 hour experience), “Taking Back The Social Network, Building Your Business” (full day) and “Taking Back The Social Network, Building Your Brand” (full day). For private consultations, email patrickm_colorstudio@mac.com.

Patrick McIvor

